City of Irvine
FOR IMMEDIATE RELEASE, PRESS RELEASE #4/2/2014
Contact : Julia Engen, Lieutenant, 949-724-7112, firstname.lastname@example.org
IRVINE, CA (April 2, 2014) – In support of the California Office of Traffic Safety’s Distracted Driving Awareness Campaign, the Irvine Police Department will be offering “zero tolerance” to those texting or operating hand-held cell phones during the month of April. Drivers who break the law and place themselves and others in danger will be cited. Traffic officers will be on alert all month for distracted drivers and will be conducting special high visibility enforcement operations on April 3, 8, 17, and 22. The current minimum ticket cost is $162, with subsequent tickets costing at least $285.
Distracted driving is a serious traffic safety concern that puts everyone on the road at risk. As a result, law enforcement across the State, including the Irvine Police Department is cracking down on texting and cell phone use. This April will see over 225 local agencies and the California Highway Patrol conducting zero tolerance enforcements.
“We take the issue of distracted driving very seriously.” said Irvine Police Chief David Maggard. “Our officers will be taking this ‘zero tolerance’ approach with the goal of eliminating this dangerous and potentially tragic behavior from our roadways.”
According to the California Office of Traffic Safety (OTS), drivers who use hand-held devices are four times as likely to get into crashes serious enough to injure themselves. Younger, inexperienced drivers under 20 years old have the highest proportion of distraction-related fatal crashes. Additionally, studies have shown texting while driving can delay a driver’s reaction time just as severely as having the blood alcohol content of a legally drunk driver.
The Irvine Police Department Traffic Bureau urges drivers to keep cell phones out of reach, to consider if someone may be driving before you call or text them and to plan your route prior to getting into the car.
IRVINE POLICE DEPARTMENT
One Civic Center Plaza, Irvine, CA 92606
(949) 724-7000 www.irvinepd.org
“Working In Partnership with the Community”
INTEGRITY – QUALITY SERVICE – ACCOUNTABILITY – RESPECT
Since its incorporation in 1971, Irvine has become a nationally recognized city, with a population of 231,117, spans 66 square miles and is recognized as one of America’s safest and most successful master-planned urban communities. Top-rated educational institutions, an enterprising business atmosphere, sound environmental stewardship, and respect for diversity all contribute to Irvine’s enviable quality of life. This family-friendly city features more than 16,000 acres of parks, sports fields and dedicated open space and is the home of the Orange County Great Park – the first great metropolitan park of the 21st century. For more information, please visit cityofirvine.org.