America’s first Certified Organic grocer presents the first national group bike ride to the grocery store
Whole Foods Market – the first national Certified Organic grocer in the United States – has partnered with global public health alliance My City Bikes to present the first national group bike ride to the grocery store. “Biking with Whole Foods Market” is a proprietary group bike ride experience to help beginner cyclists learn safe routes to their local Whole Foods Market and how to bike with groceries.
The Biking with Whole Foods Market program is being piloted in 3 US cities:
Ann Arbor, MI
Greensboro, NC
Irvine, CA
The program will expand to cities across the US in 2016 and 2017.
“Whole Foods Market is the best place to experience whole foods that work to help your body work effectively,” said Anthony Douglas, My City Bikes Alliance supervisor. “The reason Whole Foods Market and biking are necessary for whole body health is the same reason fuel is a necessity for any machine. Our bodies feed off of fuel and movement. Without the proper fuel and maintenance, the machine will stop. The whole purpose of My City Bikes is to show you where to start. That’s the Whole Foods Market group ride. This bike ride starts at Whole Foods Market because a large part of body optimization is riding a bike. A bike is the second most important fuel for your body to maximize its full potential. The first most important fuel is food. Whole foods.”
Biking with Whole Foods Market is a social group bike ride centered on the health, environmental and financial benefits of commuter biking for trips within 5-10 miles of the home. Participants will see where local biking routes and paths are in their community, learn how to bike with groceries, and experience the “bike commute” to their local Whole Foods Market with a group.
The U.S. Department of Transportation [1] reports that more than half of all vehicle trips are between 1 and 10 miles. Biking instead of driving saves 153 grams of CO2 emissions [2] and $0.48 [3] [4] per mile. Biking 5 miles each way to the local Whole Foods Market will save about a pound of pollutants and $4.80 per round trip in addition to meeting the recommended amount of daily of physical activity.
For more information, visit http://www.mycitybikes.org/wfm.
My City Bikes powered by Interbike is the global public health alliance for beginner cyclists. The mission of My City Bikes is to help people discover better health and quality of life through biking. The web and mobile campaign benefits communities by providing simple, localized mobile resources and media advocacy to facilitate cycling along with an alliance of local businesses, healthcare organizations, government agencies, and organizations. My City Bikes is connecting communities with their basic but essential beginner biking resources to empower individuals to improve their health by simply pedaling a bike. Join the biggest bike team in the world! Download your free local My City Bikes app at http://mycitybikes.org to find local entry-level rides, need-to-know DIY bike maintenance, and beginner friendly bike shop experts in your neighborhood.
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SOURCES
[1] U.S. Department of Transportation, Federal Highway Administration, Office of Highway Policy Information, National Household Travel Survey: https://www.fhwa.dot.gov/policyinformation/pubs/pl08021/fig4_5.cfm
[2] New Study Compares Bicycling’s CO2 Emissions to Other Modes: http://bikeportland.org/2011/12/12/new-study-compares-bicyclings-co2-emissions-to-other-modes-63536
[3] Average Operating Cost of Bicycle: http://vault.sierraclub.org/pressroom/downloads/BikeMonth_Factsheet_0512.pdf
[4] Commuter Driving Statistics: http://www.statisticbrain.com/commute-statistics/